Meet the Team
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Ryan Sebring
FOUNDER / CREATIVE DIRECTOR
“Ryno” is best known for his early years as a teen co-star on the hit show “Saved by the Bell.” He then went on to play WR for 11 years in the NFL before concussions cut his career short. Ryan then moved on to SNL for 7 years to hone his comedic prowess. Using his combined talents of acting, athletics and improv comedy, “Ryno” has become a true master of all things creative. He formed RYSE Agency in 2024 with the goal if creating a company that clients love working with!
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Martina Madrid Sebring
COO / VP BUSINESS STRATEGY
Martina’s career skyrocketed in the late 80’s as the lovable high school sweetheart of Zach Morris. After the show dragged on WAY too long in the “College Years”, she spent the next part of her career as a country singer and song writer with such hits as “Wrong Again” and “Wild Angels”. Known by some of her most heated rivals as “Elisabeth”, Martina’s 332 consecutive days atop the women’s ATP singles as the #1 player in tennis help establish a solid base for her competitive nature.
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Haley Fritz
PROJECT MANAGER
Haywee the artist formerly known as *#* found her “come uppings” as professional luxury cat walker where she was 5 time champion of the Kitty Sashay award. After abruptly retiring due to cat scratch fever, she stumbled right into social media fame when she went viral for saying, “…well that part is not important”. She spent the next few years leveraging the same 20 second clip. Reaching her pinnacle in 2019, Haley started a movie production company which now boast the top 4 grossing films of all time (in Yemen).
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Fena McDonald
PROJECT MANAGER
Starting her career out in the Seattle area in an intense environment, Fena learned to be both witty and unapologetic. She is described by colleagues as having a strong work ethic, while managing humor in almost any situation #itshandled. Her recent years working out in the southern Bridgerton region has helped her strengthen her ability to work diligently behind the scenes making sure things keep moving!
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Sean L. de Luna
AUDIENCE ENGAGEMENT & INSIGHTS
Born with a middle name inspired by the GOAT himself, Bruce Lee, Sean took "be like water" to heart. He’s mastered the art of adaptability, whether it’s diving deep into audience insights, deciphering the signal from the noise, or crafting solutions that actually work. When he’s not juggling dad jokes or avoiding a crash while performing yoga poses to capture photos on his bike, he’s likely air-guitaring with his rock and roll cover band, H2O. All in a day's work for a guy who knows how to keep things flowing smoothly—just like water.
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DEV TEAM
THEY BREAK IT, WE FIX IT!
From the beginning, our developers have had an eye on serving only the BEST and most powerful companies. They are relentless in their pursuit of innovation and perfection, while also being aware that “things break and need fixing! Before joining RYSE, our dev team spent a number of years in Hollywood making one hit film after the other. The motto they live by is hard to forget, “Tulaliloo ti amo banana!”
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SEO / PPC TEAM
THE REVENUE GENERATORS
Coming from a strong history of old school “fact finders”, the RYSE SEO and PPC team uses a powerful combination of experience, analytics, persistence and raw gut instincts to finely tune every client’s program. We believe that great results come from keeping things Elementary. Written on the wall above each team members desk is the phrase, “When you have eliminated the impossible, whatever remains, however improbable, must be the truth!”